TONOZZI & CO

Split Section Image

Tonozzi&Co.'s Foundation

My parents identified with one constant truth --your word is your bond. Their dedication served jewelers across the Central Valley and established a name synonymous with trust. Today, we carry that legacy forward, working directly with customers to create a uniquely personal and elevated jewelry experience.

Tonozzi & Co. is a fine jewelry store specializing in engagement rings and bridal sets, with a deep commitment to timeless design, ethical craftsmanship, and personal connection. Founded by John Tonozzi, the business draws deeply from his roots—Backed by over 40 years of family experience. Our foundation is steeped in values passed down through generations — where craftsmanship, integrity, and relationships come first.

Every ring we create is a reflection of our unwavering dedication to elegance, ethical sourcing, and affordable luxury.


Becoming a Tonozzi client means becoming part of something more. When you choose Tonozzi & Co., you’re welcomed into a close-knit family — an exclusive circle where your moments are celebrated with intention, and your experience is tailored with care.

"The sign of a weak craftsman is one who blames his tools."

- John Tonozzi JR

Model Iryna Rozhiyk wearing a regal drop-shaped pendant with aquamarine and diamonds, photographed by Vincent Alvarez for Soon Magazine (2007).

Door and side rose window of the church of Santa Maria del Fiore in Florence, a source of inspiration for countless Buccellati creations.

A sketch by Mario Buccellati (1960s) for a cuff bracelet with simple instructions which the craftsmen interpreted with their experience and mastery.

Mario and Gianmaria Buccellati working side by side, as is often the case today, so that the creative legacy is passed on from father to son.

Iconic pieces from the 1950s: a cocktail ring, a cuff bracelet and a hard make-up bag with coloured cabochon stones.

An envelope from the long correspondence between Mario Buccellati and Gabriele d’Annunzio: exchanges of artistic visions which led Mario towards new stylistic experiments.

Split Section Image

I started Tonozzi & Co. to honor my father, John Robert Tonozzi Jr.

A man I believed I understood as a boy, but whose depth I only came to appreciate as I grew older. I watched him work with his hands, shaping metal with patience and pride. To me, he was simply my dad—quietly providing for his family, holding himself to a standard of craftsmanship that never wavered.

It wasn’t until I became a man myself that I truly understood the weight of his journey.

He was born to an immigrant father of the same name and grew up in a family that valued hard work. After serving during the Vietnam War, he returned home searching for purpose. In 1972 he learned of an apprenticeship at Edmonds Jewelers under a master goldsmith named Eric Krabo.

That opportunity didn’t just change his career—it changed the trajectory of his entire life.

Under Krabo’s mentorship, he learned the lesson that guided every piece he ever touched: “The sign of a weak craftsman is one who blames his tools.”

There were no shortcuts. No excuses. Just dedication, discipline, and the quiet pursuit of excellence.

He worked until his hands were cracked and bloody, letting the quality of his craft speak louder than words ever could.

He became a master goldsmith before opening Tonozzis Jewelry Repair with my mother, Susan. Their shop—and their life together—became the foundation of everything I know about trust, craftsmanship, and service.

Tonozzi & Co. exists because of them. It’s my way of carrying their legacy forward into a new generation.

This is me next to my dad as a child
Trying to act like him and craft things out of sandpaper and filings

The Begining

The Begining

A UNIQUE JOURNEY

1884

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
For over three decades, Tonozzi’s has been a name people can trust. It has been a family owned and operated business since April 1st, 1989.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
We strive to create and craft timeless heirlooms and custom bridal jewelry anyone would be proud to add to their collection. We have drawn on Italian and goldsmithing traditions that pass down from generation to generation.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
1880s

1880s

August 29th, 1884

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
Our story begins;
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
My great-grandfather was born in Modena, Italy, August 29th, 1884. Modena is located in northern Italy. His parents were Joseph and Petruci Tonozzi. My great-grandmother was born in Campagnia, Italy in 1890. Her parents were named Francis and Grazia Melaccio.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
1910s

1910s

1912

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
In 1912, my great-grandfather came to the United States for a better life for his family. He left his wife and children. He arrived at Ellis Island and worked as a laborer.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
7 years later he sent for his wife and children. My great-grandmother arrived in the United States in 1919 on the ship named the Madonna. She had $3.00 in her pocket.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
This is Ellis Island where my Great-grandfather and Great-Grandmother immigrated through. The door to enter the United States. Had her 2 eldest in Italy and 6 others in the US.
1920s

1920s

in 30s

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
In the 30’s, my grandfather John Robert Tonozzi Sr arrived in Fresno, CA and worked as a Batco operator. He, and his wife Athena Tonozzi, 2 boys and 1 girl all lived in the Italian district there. One of those boys being my father.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.

1956

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
1950s

1950s

1952

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
John Robert Tonozzi Jr was born on August 28th 1952 to an immigrant father of the same name. My dad was raised in an Italian-American family.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
1970S

1970S

1970

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
My mom, Susan Tonozzi worked for William’s Jewelers (Pictured) in the 1970s. She was a natural salesperson that created life-long friendships with clients. Was always friendly, personable and made you feel as though you were the only person in the room. She then went on to work for Edmond’s Jewelers in downtown Fresno.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
After serving during the Vietnam war, John Tonozzi Jr took an apprenticeship that would change the trajectory of his whole life. While working after his service in 1972, he heard from his friend they were accepting goldsmith apprenticeships at Edmonds Jewelers under a man named Eric Krabo. This was his calling.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.

1972

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.

1979

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
1980S

1980S

1989

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
This is also where my mom and dad’s love began—at Edmonds, where my dad worked as a goldsmith and my mom as a salesperson. Together, they quickly realized not only their love for each other, but also that they made a remarkable team. In 1989, my dad opened his own business, Tonozzi’s Jewelry Repair, where he and his wife Susan—affectionately known as Susie—worked side by side.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
My dad was a gifted craftsman, deeply respected by both his clients and his colleagues, and together they built a legacy of trust, talent, and dedication. John was a “master goldsmith” by trade for over 50 years.
Today

Today

In Present

 

At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
After John Tonozzi Jr passed away, his son Johnathen Tonozzi founded Tonozzi & Co. He wants to blend tradition with modern and timeless styles. To create jewelry that is truly made to be treasured.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5. At the end of the First World War, Mario decided that the time was right for him to set up his own venture. And with that, Mario took over Beltrami and Besnati’s business, and opened his first store at Via Santa Margherita 5.
The Begining 1880s 1910s 1920s 1950s 1970S 1980S Today
Craftsmanship

Craftsmanship

Discover

HISTORIC COLLECTION

HISTORIC COLLECTION

Discover